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Our Story
Founded in 2021 - "what you plant now, you will harvest later. If you tend to a flower, it will bloom,
no matter how many weeds surround it"
A business concept born from a passion of creating positive, authentic change in the lives of the
women whom most need it in our beautiful country. A concept that promotes, tolerance and understanding,
empowerment and skills development in our local communities, aimed at not only job creation, but promoting
and developing sustainable women owned micro-enterprises, unifying passion & purpose.
A business model that aims to create and promote continuous growth and upliftment in our communities,
while giving back and making a difference at the same time.
JUST BLOOM is the brain child of Judy Bloomfield, Business Women, Philanthropist, Chef, Restauranteur, mother,
wife & Mrs South Africa Charity 2022. Founder of the Tahhans Gift Foundation in 2013, Judy is no stranger to
changing lives, and through JUST BLOOM, the continued sustainability of creating change is a dream turned into reality.
The representation of the KING PROTEA in the JUST BLOOM logo is a culmination of everything a strong women symbolizes :
TRANSFORMATION
COURAGE
DIVERSITY
CHANGE
STRENGTH
and let's not forget it's striking resemblance to a Crown...
JUST BLOOM, creating and curating beautiful home Deco and Culinary delights, is proudly South African. All our products will remain locally produced while supporting local businesses, with a main focus on Women owned enterprises.
Locally produced & made with love by South African women, JUST BLOOM is a vision intended to be share with the world.
Products
The first products to be launched by JUST BLOOM and the first of its range, will be the TUTU & KALAHARI - Bloomables : beautiful BLOOMABLES were designed to transform your household greenery. Elevate the look of your herbs pots and turn every potplant into the stylish decorative pieces they are bought to be.
The Bloomables range is the perfect, reusable Gift Bag to #bagyourbloom when choosing to give the gift of a bloom.
Reduce Reuse Recycle Rebloom
The natural fabrics, with a combination of the leather-touch & african RED WHITE & BLUE shwe print reminiscent of a TUTU, takes its name from the very essence of the business and the foundation on which it was established.